About us.

GHORI Trading LLC, a subsidiary of GHORI Holding Limited, is a trusted distributor of personal care products. Through our affiliates, we operate in 46 countries worldwide, delivering high-quality products across the globe. Our goal is to place our products in leading stores and supermarkets in the region while also reaching customers through a strong online presence.

We’re on a mission to help people look and feel their best with personal care products powered by science, perfected by experts, and trusted by over 100,000 clients. We execute a multi-channel distribution strategy—securing placement in pharmacies and supermarkets while building a strong e-commerce footprint.

Through GHORI Holding, we establish strategic partnerships with select global brands—building the right mix of distribution, marketing, and retail execution to win in each market. We focus on long-term value: consistent availability, strong brand presentation, and customer experiences that keep people coming back.

Our belief is simple: accessibility should never compromise excellence. We create products that are aspirational and trusted—combining science, nature, and innovation—while building relationships with customers, partners, and communities.

We began our journey in 2023 as Paradise International General Trading, introducing Green Wealth Neo Hair Lotion to the market. The product became highly successful due to its proven effectiveness in treating hair loss, eventually reaching 45 countries worldwide.

Building on this achievement, we evolved into GHORI Trading LLC and expanded our portfolio under GHORI Holding Limited— growing from a single hero product to multiple categories spanning haircare, skincare, wellness, fragrance, and lifestyle.

We operate with a global mindset and local adaptability. That means understanding how customers shop in each market—and executing with the right retail mix, messaging, pricing discipline, and delivery timelines. Our supply chain is designed for reliability, helping partners avoid stockouts while maintaining quality and compliance.

Our customer-first approach is backed by insights and research, so we focus on what truly matters: product performance, trust, and a repeatable experience. We also hold ourselves to ethical practices across sourcing, partnerships, and distribution.

Vision: To be a trusted, ethical company that inspires confidence with a wide range of value-added products in the personal care segment.

Mission: To provide access to high-quality personal care products while delivering satisfaction to customers, partners, and communities.

Our commitment: We strive to deliver exceptional hair care and personal care products that inspire confidence and trust, strengthening our reputation in the GCC and around the world.

Innovation: Since 1998, we have created products that evolve with customer needs—combining research, trends, and insights to deliver solutions. Our wellness brand Floradyle reflects this approach, blending nature and science for modern lifestyles.

We expanded from a single product (Neo Hair Lotion) to 200+ SKUs across haircare and personal care. Our first major milestone was the global success of Green Wealth Neo Hair Lotion, reaching 45 countries.

Today we have presence in 100+ international markets including UAE, KSA, UK, USA, India, and Morocco. We’ve also established strong subsidiaries including Paradise Intl., Falcon Med, GHORI Home Trading and more. In 2023, we achieved over 50% year-on-year exponential sales growth.

For distribution opportunities, brand partnerships, or market expansion, share your brand deck and target markets. We’ll connect you with the right team.

Email admins@theghori.com or call 800 (44674).