Leading the next era of personal care & lifestyle.

GHORI Trading LLC, part of GHORI Holding, is a Dubai-based distributor and brand builder for personal care and lifestyle. We specialize in the GCC and wider MENA region while operating globally through affiliates—supporting brands across 46 countries and serving customers in 100+ markets. Our model combines strong supply chain execution, retail placement in pharmacies and modern trade, and a growing e‑commerce footprint.

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Distribution, brand building, and market growth—from Dubai to the world.

GHORI Trading LLC is part of the GHORI Holding group and operates as a personal care and lifestyle distributor and brand builder. We’re headquartered in Business Bay, Dubai, with a strong focus on the GCC—helping brands win in the UAE, KSA, and neighboring markets through compliant, on-time supply and consistent retail execution.

Through affiliates, we support distribution across 46 countries and serve customers in 100+ markets worldwide. Our go-to-market spans pharmacies, supermarkets/modern trade, and e‑commerce—so products are available where customers shop.

2+ years GCC focus 11+ countries 100+ markets Business Bay, Dubai

GCC market

Built for UAE & KSA execution

Local retail knowledge, category expertise, and strong partner networks—designed to drive shelf presence, visibility, and repeat purchase.

Route to market

Pharmacy + Modern trade + E‑commerce

Placement strategy across key GCC channels—supported by merchandising discipline and digital demand creation.

Built for multi-channel scale: pharmacies, supermarkets, and e-commerce.

We execute a multi-channel distribution strategy—securing placement in key retail formats while building a strong online presence. This approach supports both immediate availability and long-term brand equity.

Our operating model integrates procurement, warehousing, distribution planning, and sell-through support—so partners can scale with confidence.

Beyond traditional distribution—an end-to-end growth platform for brands in the GCC and beyond.

We go beyond moving boxes. We support partners with warehousing and logistics, product readiness for new markets, and retail placement strategies. In the GCC, this includes structured launch planning, channel selection (pharmacy vs. modern trade), and operational discipline to reduce stockouts and protect brand standards.

We combine on-ground retail execution with digital growth—using data and market insight to build repeatable performance across regions.

Distribution

GCC retail placement that drives sell-through

Channel planning, merchandising standards, and sell-through support across pharmacies and modern trade—tailored to GCC shopper behavior.

E-commerce

Online availability and demand creation

Content readiness, channel partnerships, and performance marketing to support online growth.

Supply chain

Warehousing and logistics reliability

Inventory flow, replenishment discipline, and delivery performance designed to reduce stockouts.

Brand building

Launch, scale, and long-term equity

Go-to-market planning, channel mix, and consistent brand experience across markets.

Hair care, skincare, wellness, fragrances, and lifestyle—built to scale across markets.

Our portfolio spans personal care and lifestyle categories supported by in-house brands and select international partnerships. We focus on products customers trust—backed by quality, consistent availability, and strong market execution.

Want the full list? Visit our brands page for owned and authorized brands, with category positioning and distributorship details.

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